We cater to tightly held family-owned and private businesses. Their brands are often an extension of their owners. Day after day, business is PERSONAL to them. Instead of focusing on immediate stockholder return, they are free to focus on four core areas:

    1. customer perception and experience
    2. brand loyalty
    3. company reputation
    4. resultant success

On occasion, they face market situations that dictate the challenge of change. We are typically referred in or brought in as trusted stewards to ensure that their thinking and messaging still accurately supports “The Core Four.”

Why choose us?We lead people through change, providing creative solutions that clients don’t see coming.

Over and over again, we have analyzed situations and made recommendations way beyond the expected communications aspect. These situations fall into three distinct categories:

ESTABLISHED COMPANIES THAT NEED REBRANDING

Perhaps a long established company realizes that they simply don’t have the time or internal skillsets to properly position and market the company anymore. The leaders want someone who can hold their hand and guide them through the steps they know they need to make – yet never seemed to do themselves. We help them salvage the best of the existing brand equity while providing a jumpstart to revival.

MERGING AND EMERGING COMPANIES THAT NEED REBRANDING

It’s TIME. Two companies merge. Someone neutral is needed to referee the culture change and to develop the resultant messaging needed so the new venture can sing in harmony. The merging principals want someone who can determine the best of both sides, yet forge a compelling way forward that stimulates excitement throughout the new organization.

STARTUPS THAT NEED BRANDING

Several people leave their original companies to create something new. One has vision and can sell. One can organize and manage. One can handle the numbers. Each want the new company to look larger than it is from very start. We tell them, “You can grow into BIG. You can’t outgrow SMALL.” Then, we listen intently, extract their enthusiasm, and provide the inspiring platform they need for the road ahead.

Highlights included helping:

  • a national Glide-out shelving company redefine its branding and improve lead generation for its franchisee system ( ShelfGenie )
  • a financial services startup grow to $50 million annually within three years before being acquired (Stateside Capital, now Churchill Stateside Group )
  • an industrial lighting agency and a design lighting firm navigate through the culture change and brand redefinition of a successful merger ( Lighting Associates )
  • a national lighting distributor redefine its branding ( E. Sam Jones )
  • a wireless outdoor lighting control company redefine its branding then expand with a re-seller program into new vertical markets and countries ( OutdoorLink )
  • an award-winning builder finally find his definitive branding ( UPPERCUT Homes )
  • a large metro plumbing services company redefine its branding ( Plumbing Express )
  • a skilled tooth-maker launch a high-end dental lab network ( Adar Dental )
  • a rural city and county come together to forge it first comprehensive tourism campaign ( Griffin+Spalding Business & Tourism Association )
  • a Historical Society re-define its mission and brand ( https://www.griffinhistory.com/ )
  • a medical specialty practice grow from two to 29 locations within five years (Sleep Sciences)
  • a financial services startup grow to breakeven status within fifteen months (Tower Tax Credits)
  • a regional hospital thwart a hostile corporate take-over, then go on to increase utilization for Advanced Surgical Services, Advanced Diagnostic Imaging, Trauma Care, Women’s Center through comprehensive advertising campaigns (Bradley Memorial Hospital)

THE WELL® features a talented team of brand consultants and true experts in the disciplines of consulting, branding and production. Along the way, we have produced a powerful track record of successes through a strong ability to focus thought, form strategy, and then create. We instinctively know how to listen and then respond creatively to exceed needs, often in unexpected ways. Asking the right questions in the right order, we draw on knowledge from previous successes before deploying our creative communications skills. Please enjoy a tour of our website. Branding firms and advertising agencies can be very different.

We can help you

All services

Plan Ahead

We make sure that you answer the right questions in the right order.

Learn more

Communicate Effectively

Our goal is to help you tell your story in the most compelling way, using your unique competitive advantages.

Learn more

Execute Flawlessly

Make an impact that matters.

Learn more

The Industries we serve

B2B

Lighting Design/Rep Agencies, Lighting Controls, Lighting Distributors, Landscape Supplies, Business Consultants, Contract Services, Catering, Food Consultants

View Work

Design/Construction

Cabinetry Makers, Developers, Architects, Builders, Interior Designers, Kitchen Designers, Flooring Companies, Deck Builders, Carpet/ Upholstery Cleaners, Landscape Supplies

View Work

Financial Services

CPA firms, Personal Wealth Management, Investment Banking Services, Tax Credit Funds, Mortgage Banking, Insurance Agencies

View Work

Health Care

Specialty Physician Groups, Specialty Health Services, Hospitals, Hospital Systems, Hospital Consultants, Fitness & Nutrition Providers

View Work

Non-Profits

Churches, Faith-Based Initiatives

View Work

What our clients say

All Testimonials