Perhaps a long established company realizes that they simply don’t have the time or internal skillsets to properly position and market the company anymore. The leaders want someone who can hold their hand and guide them through the steps they know they need to make – yet never just seemed to do themselves. We help them salvage the best of the existing brand equity while providing a jumpstart to revival.

Two companies merge. Someone neutral is needed to referee the culture change and to develop the resultant messaging needed so the new venture can really sing in harmony. The merging principals want someone who can determine the best of both sides, yet forge a compelling way forward that stimulates excitement throughout the new organization.

Several people leave their original companies to create something new. One has vision and can sell. One can organize and manage. One can handle the numbers. Each want the new company to look larger than it is from very start. We tell them, “You can grow into BIG. You can’t outgrow SMALL.” Then, we listen intently, extract their enthusiasm, and provide the inspiring platform they need for the road ahead.