THE WELL® features a talented team of brand consultants and true experts in the disciplines of naming, branding and production. Along the way, we have produced a powerful track record of successes through a strong ability to focus thought, form strategy, and then create. We instinctively know how to listen and then respond creatively to exceed your needs, often in unexpected ways. Asking the right questions in the right order, we draw on knowledge from previous successes before deploying our creative communications skills. Please enjoy a tour of our website. Branding firms and advertising agencies can be very different.

We can help you

Plan Ahead

We make sure that you answer the right questions in the right order.

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Communicate Effectively

Our goal is to help you tell your story in the most compelling way, using your unique competitive advantages.

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Execute Flawlessly

Make an impact that matters.

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The Industries we serve


Lighting Design/Rep Agencies, Lighting Controls, Lighting Distributors, Landscape Supplies, Business Consultants, Contract Services, Catering, Food Consultants


Cabinetry Makers, Developers, Architects, Builders, Interior Designers, Kitchen Designers, Flooring Companies, Deck Builders, Carpet/ Upholstery Cleaners, Landscape Supplies

Financial Services

CPA firms, Personal Wealth Management, Investment Banking Services, Tax Credit Funds, Mortgage Banking, Insurance Agencies

Health Care

Specialty Physician Groups, Specialty Health Services, Hospitals, Hospital Systems, Hospital Consultants, Fitness & Nutrition Providers


Churches, Faith-Based Initiatives

Highlights included helping

  • a national Glide-out shelving company redefine its branding and improve lead generation for its franchisee system ( ShelfGenie )
  • a world class food industry contract manufacturer find its pivotal Graphic Identity at just the right time ( Hearthside Foods )
  • a financial services startup grow to $50 million annually within three years before being acquired (Stateside Capital, now Churchill Stateside Group )
  • an industrial lighting agency and a design lighting firm navigate through the culture change and brand redefinition of a successful merger ( Lighting Associates )
  • a national lighting distributor redefine its branding ( E. Sam Jones )
  • a wireless outdoor lighting control company redefine its branding then expand with a re-seller program into new vertical markets and countries ( OutdoorLink )
  • an award-winning builder finally find his definitive branding ( UPPERCUT Homes )
  • a large metro plumbing services company redefine its branding ( Plumbing Express )
  • a fractional Chief Marketing Officer team launch their new collaborative firm ( ElevateCMO )
  • a skilled tooth-maker launch a high-end dental lab network ( Adar Dental Labs )
  • a rural city and county come together to forge it first comprehensive tourism campaign ( Griffin+Spalding Business & Tourism Association )
  • a medical specialty practice grow from two to 29 locations within five years (Sleep Sciences)
  • a financial services startup grow to current breakeven status within fifteen months (Tower Tax Credits)
  • a regional hospital thwart a hostile corporate take-over, then go on to increase utilization for Advanced Surgical Services, Advanced Diagnostic Imaging, Trauma Care, Women’s Center through comprehensive advertising campaigns (Bradley Memorial Hospital)

What our clients say