THE WELL® features a talented team of brand consultants and true experts in the disciplines of naming, branding and production. Along the way, we have produced a powerful track record of successes through a strong ability to focus thought, form strategy, and then create. We instinctively know how to listen and then respond creatively to exceed your needs, often in unexpected ways. Asking the right questions in the right order, we draw on knowledge from previous successes before deploying our creative communications skills. Please enjoy a tour of our website. Branding firms and advertising agencies can be very different.

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Plan Ahead

We make sure that you answer the right questions in the right order.

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Communicate Effectively

Our goal is to help you tell your story in the most compelling way, using your unique competitive advantages.

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Execute Flawlessly

Make an impact that matters.

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The Industries we serve

B2B

Lighting Design/Rep Agencies, Lighting Controls, Lighting Distributors, Landscape Supplies, Business Consultants, Contract Services, Catering, Food Consultants

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Design/Construction

Cabinetry Makers, Developers, Architects, Builders, Interior Designers, Kitchen Designers, Flooring Companies, Deck Builders, Carpet/ Upholstery Cleaners, Landscape Supplies

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Financial Services

CPA firms, Personal Wealth Management, Investment Banking Services, Tax Credit Funds, Mortgage Banking, Insurance Agencies

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Health Care

Specialty Physician Groups, Specialty Health Services, Hospitals, Hospital Systems, Hospital Consultants, Fitness & Nutrition Providers

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Non-Profits

Churches, Faith-Based Initiatives

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Highlights included helping

  • a national Glide-out shelving company redefine its branding and improve lead generation for its franchisee system ( ShelfGenie )
  • a world class food industry contract manufacturer find its pivotal Graphic Identity at just the right time ( Hearthside Foods )
  • a financial services startup grow to $50 million annually within three years before being acquired (Stateside Capital, now Churchill Stateside Group )
  • an industrial lighting agency and a design lighting firm navigate through the culture change and brand redefinition of a successful merger ( Lighting Associates )
  • a national lighting distributor redefine its branding ( E. Sam Jones )
  • a wireless outdoor lighting control company redefine its branding then expand with a re-seller program into new vertical markets and countries ( OutdoorLink )
  • an award-winning builder finally find his definitive branding ( UPPERCUT Homes )
  • a large metro plumbing services company redefine its branding ( Plumbing Express )
  • a fractional Chief Marketing Officer team launch their new collaborative firm ( ElevateCMO )
  • a skilled tooth-maker launch a high-end dental lab network ( Adar Dental Labs )
  • a rural city and county come together to forge it first comprehensive tourism campaign ( Griffin+Spalding Business & Tourism Association )
  • a medical specialty practice grow from two to 29 locations within five years (Sleep Sciences)
  • a financial services startup grow to current breakeven status within fifteen months (Tower Tax Credits)
  • a regional hospital thwart a hostile corporate take-over, then go on to increase utilization for Advanced Surgical Services, Advanced Diagnostic Imaging, Trauma Care, Women’s Center through comprehensive advertising campaigns (Bradley Memorial Hospital)

Why choose us?People who hire us tend to be leaders of tightly held private companies experiencing change. Their situations fall into three distinct categories:

ESTABLISHED COMPANIES THAT NEED REBRANDING

Perhaps a long established company realizes that they simply don’t have the time or internal skillsets to properly position and market the company anymore. The leaders want someone who can hold their hand and guide them through the steps they know they need to make – yet never just seemed to do themselves. We help them salvage the best of the existing brand equity while providing a jumpstart to revival.

MERGING AND EMERGING COMPANIES THAT NEED REBRANDING

Two companies merge. Someone neutral is needed to referee the culture change and to develop the resultant messaging needed so the new venture can really sing in harmony. The merging principals want someone who can determine the best of both sides, yet forge a compelling way forward that stimulates excitement throughout the new organization.

STARTUPS THAT NEED BRANDING

Several people leave their original companies to create something new. One has vision and can sell. One can organize and manage. One can handle the numbers. Each want the new company to look larger than it is from very start. We tell them, “You can grow into BIG. You can’t outgrow SMALL.” Then, we listen intently, extract their enthusiasm, and provide the inspiring platform they need for the road ahead.

What our clients say

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